Content Strategist

Voyado is looking for a Content Strategist with native level English skills to join our Demand Generation team in Stockholm. Our team is focused on new customer acquisition, with two core goals: engaging our target accounts and creating pipeline. Content plays a vital role in both, fueling our channels with expertise and strong points of view that give the right buyers a reason to engage with Voyado. In this role, you’ll combine strategy with hands-on creation: setting the content roadmap and turning it into content that performs. You’ll have the freedom to shape how we approach content — bringing your own perspective on what we should do more of, what we could do better, and where we should try something new. About the role As Content Strategist, you’ll own the content roadmap for Demand Generation. You’ll translate our objectives into content priorities — identifying the audiences, topics, and points of view that matter, and choosing the right formats and channels to drive engagement and pipeline. You’ll also be a hands-on creator, writing and producing much of the content yourself while using AI tools, freelancers, and agencies to help scale your impact. You’ll be part of a multidisciplinary team working across events, paid media, SEO/GEO, website, video, webinars, and more. We’re not looking for someone to simply execute an existing playbook. We want you to bring your perspective, challenge how we do things today, and help shape what great content looks like at Voyado. In this role, you will: Own the content roadmap, connecting our commercial objectives with the audiences, topics, and content we prioritize. Turn Voyado’s expertise and points of view into compelling content for our priority accounts and buyers. Create content hands-on, from thought leadership and articles to customer stories, guides, webinars, video, and campaign assets. Choose the right formats and channels for the objective and repurpose strong ideas to maximize their impact. Collaborate with e