CRM Automation Specialist

Job Description Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most? As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys. This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact. Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time. In this role, you will: Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels. Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation. Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue. Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results. Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency. Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences. Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets. Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio. WHO YOU’LL WORK WITH You will b