Marketing Director

ABOUT THE COMPANY Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century, Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves. POSITION OVERVIEW As Marketing Director, you will build brand equity, elevate brand visibility, and fuel brand desirability for Tiger of Sweden globally. You should possess a deep understanding of brand strategy, consumer behaviour, and digital marketing, along with a proven track record of developing strategies and driving results for global fashion brands. Reporting directly to the CEO, you will set the brand strategy, lead all marketing, PR and campaign work, and build a high-performing Marketing & PR team across locations. You will work closely with the CEO and the entire management team, and represent the brand externally to agencies, press, industry opinion leaders, fashion influencers and celebrities. The role involves regular travel. TASKS & RESPONSIBILITIES Brand Strategy & Customer Insight: Set the brand strategy for Tiger of Sweden, from target customer to visual identity and tone of voice, in alignment with the CEO. Create a distinctive and inspiring brand community around Tiger of Sweden at a global scale. Gain a deep understanding of current and target customers through qualitative and quantitative research and the Tiger Society customer database. Share customer insights with the commercial, design, and product functions. Ensure a consistent tone of voice across all channels globally (English, German, Swedish). Act as the brand's north star, safeguarding 360-degree consistency across all owned and third-party channels. Marketing, Campaigns & PR: Develop and implement annual, seasonal, and project-based marketing and PR strategies. Lead the conception, creation, and production (film, photo, editorial) of all marketing campaigns, in alignment with the CEO. Lead t