Product Marketing Manager

Your New Role  We are looking for a Product Marketing Manager to take ownership of the go-to-market messaging and positioning for a key product area, Confidence. In this role, you will work across the entire user journey – from signup and onboarding to activation, expansion and sales-assisted enterprise opportunities. You will shape the messaging that appears directly in the product, support growth and lifecycle campaigns, equip sales teams with compelling materials, and help build a strong market position. You will work at the intersection of Product, Engineering, Sales and Marketing, translating complex technical concepts into clear and compelling value propositions for both technical and non-technical audiences. What you'll do Own and evolve messaging and positioning across the self-serve funnel, including onboarding, activation and upgrades. Partner with Growth Marketing and Product to turn product priorities and experiments into effective messaging. Write, test and optimize copy across in-product experiences, email, push and other lifecycle channels. Lead go-to-market launches for new product capabilities, coordinating across Product, Engineering, Sales and Marketing. Develop competitive insights and translate them into positioning, battlecards and sales plays. Create and maintain core messaging resources, including value propositions, proof points and voice guidelines. Build sales enablement materials such as pitch decks, one-pagers, case studies and demo scripts. Develop persona-specific messaging for engineering, product and data/growth leaders. Contribute to customer advocacy and community initiatives by turning customer stories and results into compelling proof points. Analyse campaign and experiment results to understand not only what works, but why it works. This is a broad, high-impact role in a fast-paced product environment where priorities evolve quickly. You will play an important part in strengthening a product-led approach and