Head of Creative Strategy

The Head of Creative Strategy will lead the development of Pophouse’s long-term creative strategy and help shape how the business identifies, develops, and scales creative opportunities across its IP portfolio. Working closely with the Investment team, the Head of Creative Strategy will link value creation plans with actionable creative roadmaps, ensuring that each opportunity is supported by the rights, assets, partners, stakeholder alignment, and execution plan needed to bring it to life. The role will also be pivotal in maintaining discipline and consistency to the creative development process, helping teams define creative priorities, track progress against agreed milestones, and drive alignment between the original investment thesis and the creative outputs pursued. Key Responsibilities Own and lead the development of Pophouse’s long-term creative strategy across its IP portfolio Work closely with the Investment team to translate value creation plans into actionable, well-sequenced creative roadmaps Ensure each creative opportunity is supported by the rights, assets, partners, stakeholder alignment, and execution plan required to deliver it Help teams define creative priorities and track progress against agreed milestones Build and execute strategic partnerships that enable creative growth, audience expansion and cultural relevance across Pophouse’s IP portfolio Collaborate with creative partners, brands, and production partners to create scalable opportunities that align with the investment thesis Define, track, and report on clear milestones connecting creative outputs to agreed value creation plans Use insights and stakeholder feedback to refine creative priorities and roadmaps over time Lead and develop a small, high-performing creative strategy team Work cross-functionally with stakeholders across catalogue, commercial, production, and investment teams Act as a senior internal expert on creative strategy, IP development, and the discipline needed to connec