Marketing Analyst

About the role As a Marketing Analyst, you will play a key role in fostering a culture of customer-centric, insights-based marketing and decision making in our Marketing & Communications team. You will collaborate with Marketing leadership to analyze performance, customer behavior, and campaign ROI, providing insights that inform strategy and optimize investments, engagement, and customer understanding. This role is ideal for a proactive person who enjoys collaborating with diverse teams, isn’t afraid to dig deep for insights, can communicate clearly, and brings energy, accountability and a customer-focused approach to every project they take on. Please note: This is a hybrid role based in Stockholm. Occasional travel (10%) may be required and will be communicated in advance. In this role you will: Analysis, Modelling & Reporting Conduct in-depth analyses on customer behavior, segmentation, targeting, lifetime value, and trends to identify opportunities for improving campaign targeting, messaging, and user experience. Manage data, models, and reports to track marketing KPIs, including Net Promoter Score (NPS), and create unified views of customer and marketing activity. Perform media mix analysis to evaluate how different marketing channels interact and optimize channel performance through targeted modeling. Develop dashboards, reporting frameworks, and models that integrate data from multiple sources, generating actionable insights to inform strategy. Collaborate cross-functionally (e.g., BI, IT, commercial, engineering) to ensure data quality, infrastructure support, and alignment with business goals. Communication, Adoption & Improvement Translate data into actionable insights and present to stakeholders in a clear and practical manner. Collaborate cross-functionally (e.g., marketing, sales, product) to activate insights with consistent adoption, ensure alignment on customer segmentation and targeting across teams, and assess ROI. Stay updated o