B2B Programme and Campaign Manager

About the Company At Avaron, you get the security of permanent employment combined with the variety of working at different customers. We place specialists across everything from tech, IT and industry to project management and business support – and whatever the assignment, you have a consultant manager who is there for you and your development. About the Role You will step into a central role where marketing strategy, content, data, and campaign execution come together. The assignment is with a global company in the food and packaging space, where you will support local markets in building and optimizing B2B campaigns that create awareness, engagement, and qualified leads. You will work across the full campaign journey, from target audience and messaging to channel selection, landing pages, email flows, reporting, and optimization. The role involves close collaboration with local market teams, global communications, and agencies, making it a strong match if you enjoy connecting strategy with hands-on delivery. It is an interesting opportunity for you who want to influence complex, international B2B campaigns with a clear focus on measurable results. Job DescriptionYou will support local markets in planning, activating, optimizing, and evaluating programmes and campaigns based on defined KPIs. You will advise on how existing campaign content can be used effectively across different markets and initiatives. You will help define target audiences, shape message houses, and match messaging to different stages of the funnel. You will guide localization and creation of content pieces, and help ensure the right story is built across landing pages and campaign assets. You will support the selection of go-to-market channels and guide agencies in adapting content for those channels. You will help build marketing automation email flows and support reporting through Adobe reports and campaign analysis. You will analyze campaign performance, identify gaps in awareness, engagemen