Communications Manager

We are currently looking for an experienced Programme & Campaign Manager within Communication Integration for an assignment with a global industrial company. This role is 100% remot within the EU About the role In this role, you will support local markets throughout the full campaign lifecycle – from planning and content creation to activation, follow-up, and optimisation. The focus is on helping campaigns perform well and deliver on the KPIs set. A key part of the work is guiding teams on how to make the most of existing content across different campaigns, while also supporting with audience targeting and messaging. You will help shape message frameworks and ensure that communication is relevant for each stage of the customer journey. This also includes supporting localisation and, when needed, creation of new content. You will work with channel selection and collaborate closely with agencies to ensure content is adapted correctly. The role also includes supporting landing pages, email flows, and following up on campaign performance using tools such as Adobe Analytics. Another important aspect is analysing both ongoing and past campaigns to understand what works and what doesn’t. Based on that, you will suggest improvements to strengthen engagement, conversion, and overall results. You will also support the coordination of selected global initiatives together with local teams. Your background We believe you have a solid background in B2B marketing and are used to working hands-on with campaigns: Around 5 years or more of experience in B2B marketing Experience running integrated campaigns across multiple channels Familiarity with marketing automation tools such as Pardot, or similar, and CRM systems like Salesforce Confidence working with data and tools such as Adobe Analytics or Google Analytics Experience within lead generation and understanding of what drives results Used to working with agencies and content production Some experience or interest in AI-driven mar