Marketing Analytics Manager

Svea Solar is a leading force in the energy and solar industry, where innovation and market driven growth define our business. Our Marketing team is not just a support function - it is at the center of our commercial strategy, directly influencing revenue, profitability, and our long term vision. We are now looking for an experienced Marketing Analytics Manager to become a strategic and senior partner to our CMO and play a key role in shaping the future direction of the company. Oh, and did we mention this role is completely new? We’re creating it as we close the gap to profitability and step into an exciting new phase of sustainable growth—expanding while staying profitable. In this role, you’ll have a major impact on Svea Solar’s journey and the freedom to shape your position from the ground up. About the role You will work closely with our CMO, Sofia Brandberg, and take full ownership of delivering datadriven insights and strategic recommendations to the Marketing team, the broader Commercial organisation, the website team and C-level leadership. Your mission: Lead the way in simplifying analytics and turning insights into clear, actionable recommendations - enabling stakeholders to focus, move faster, and unlock greater impact. Own the end‑to‑end analysis of the full marketing funnel - from market interest and traffic acquisition across paid and organic channels, through on‑site behavior and conversion performance. Proactively analyze and advise on lead channels and overall lead mix - mapping lead needs and optimization, campaign performance and opportunities to optimize channel allocation for stronger ROI. Act as the go‑to partner for marketing and website stakeholders (CRM, content, website, media) empowering data‑driven decision making by ensuring access to the right insights, enabling goal‑setting, analysis and AB-testing that drives both efficiency and growth. Build intuitive, scalable dashboards that democratize insights across the organization -