Marketing Analyst & Strategy Manager

About the role Conrec Infinity AB is seeking an experienced Marketing Analyst & Strategy Manager to join our team in Malmö, Sweden. The role combines data-driven marketing analysis with strategic brand and campaign management, supporting business growth across digital and international markets. Main responsibilities • Analyse behavioral and engagement data using tools such as Google Analytics and Firebase to inform segmentation, lifecycle strategy, and campaign optimization • Develop and manage multi-channel marketing campaigns across email, social media, and paid channels • Build and maintain performance dashboards tracking KPIs including ROI, CPA, and customer lifetime value • Design and implement lead-nurturing workflows using CRM and marketing automation tools (e.g. HubSpot, Salesforce, Mailchimp) • Lead brand positioning and content strategy, including LinkedIn and digital channels • Conduct market and audience segmentation analysis to support go-to-market planning • Present performance insights and strategic recommendations to senior stakeholders • Collaborate with external consultants and cross-functional teams on product and messaging alignment Qualifications • University degree in Economics, Marketing, Business, or a related field (Bachelor’s minimum; Master’s preferred) • At least three years of professional experience in marketing strategy, analytics, or brand management • Proficiency in data analysis tools such as Python (Pandas, NumPy), Excel, and Stata • Hands-on experience with CRM platforms and marketing automation tools • Strong understanding of digital marketing channels, SEO/SEM, and web analytics • Excellent communication skills in English; additional languages are an advantage • Ability to work independently and in cross-cultural, international team settings Employment conditions Salary and employment conditions are in accordance with industry standards for equivalent positions in the marketing an