Senior Paid Social Specialist

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact Join the dynamic social team at WPP Media as a Senior Paid Social Specialist, where you will engage in social media advertising campaigns for some of Sweden's and the world's leading brands. Utilising market leading technology and working closely with various platforms, you will have the opportunity to explore innovative creative formats and advertising solutions. The role can be based in either our Gothenburg or Stockholm office. Responsibilities: Responsibility and management of larger accounts in social media Mentoring junior specialists' operational work including time management to ensure client profitability Developing best practices within the platforms Collaborating with other disciplines to identify areas for improvement for clients Campaign management and optimization on platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok Strategy and recommendations for social media advertising such as platform selection, budget, KPIs, target audience, format, frequency, testin