B2B Marketing Director Innovation and Consumer Payments

What’s it all about? Reporting to the VP of B2B and Product Marketing- Europe, the Payments and Innovation Director is a pivotal strategic role, essential for driving one of the primary engines of growth over the next five years. To capitalize on these opportunities, it is crucial to further develop our Go to Market support for our products and innovations across Europe. In this role, you will establish yourself as a value-added member of the Products, Sales and GTM teams in Europe, driving our sales targets by delivering customer-centric initiatives and go-to-market plans that distinguish Visa with Clients and Partners across the region. With a deep empathy for our customers, you will collaborate with solution leaders to develop highly effective marketing initiatives that generate Demand for our solutions. You will work closely with global and regional leaders, as well as our regional marketing teams, to create and implement innovative programs and content that drive demand and adoption of our core products and solutions across our client ecosystem. As a strategic thinker obsessed with our customers, you will focus on generating demand for our solutions, tracking performance, and utilizing data to validate what works and what doesn't. Role and Responsibilities of the B2B Marketing Director- Innovation and Consumer Payments 1. Strategic Leadership Strategy Development and Execution: Lead the creation, refinement, and implementation of comprehensive B2B marketing strategies to bring our core products and innovation to market. These strategies should distinguish our commercial offerings, drive measurable outcomes across all customer segments, and solidify Visa’s position as an industry leader. Playbook and Framework Development: Oversee the development of B2B marketing playbooks, audience engagement strategies, campaign creative frameworks, and media strategies. And partner in the development of B2B2C and B2C marketing playbooks based on our value proposition