China Marketing Specialist

Kognic helps the world's leading automotive companies develop autonomous driving systems. Our data annotation platform turns raw sensor data into the training data that teaches self-driving cars to understand the world. We are growing fast and expanding our presence in China and we are looking for the right person to lead our marketing efforts there from our Gothenburg headquarters. The Role As our China Marketing Specialist, you will own Kognic’s marketing presence in China while being based at our Gothenburg office. In this role, you will collaborate closely with our Director of Marketing to align with Kognic’s global brand and ways of working. Your scope includes creating and localizing marketing content for the Chinese market, and supporting the China sales team with marketing materials, event coordination, and lead generation. You will also track and report on China marketing performance metrics, and support and coordinate Kognic’s presence at Chinese automotive and tech events. A couple of times a year, you will travel to China to participate in local events and build strong collaboration with our team in China. We are looking for you! We are looking for a proactive, resourceful professional who thrives in a fast-paced environment. To succeed in this role, you bring: 2+ years in marketing, preferably within B2B tech or the automotive industry. Native/Fluent Mandarin and professional English (written and spoken). Content creation skills - ability to write compelling copy in Chinese Comfort with AI tools and an eagerness to use them daily. We are an AI-first team — Claude Code, ChatGPT, and similar tools are part of how we work. It’s a plus if you have: Hands-on experience with Chinese digital marketing platforms (WeChat Official Accounts, Baidu SEO/SEM, Zhihu). Familiarity with the AD/ADAS ecosystem or Tier 1 automotive suppliers. Experience with HubSpot, SEO, or event management. Commercial experience - sales support, lead generation, or partne