Product Marketing Specialist

Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation, and operational professionals. Most recently, our exciting predictive analysis technologies are the forefront in the application of AI to Road Safety. With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver. We currently have an opening for a Product Marketing Specialist based in our Gothenburg office. If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you! NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office. About The Opportunity Reporting to the Manager, Product Marketing, the Product Marketing Specialist plays a pivotal role in developing effective programs to drive awareness and adoption of Transoft’s Aviation product line(s) for success within the airport and airspace planning and operations communities. The Product Marketing Specialist liaises regularly with Product Management, Regional Marketing, and Sales to understand the voice of the customer (i.e., their expectations, needs, pain points, and overall product experience) and create compelling content and messaging that position our products for success. They seek to know the market and target audience exceptionally well to develop Go-to-Market plans and drive product releases for highly specialised software. In This Role You Will Be Expected To · Assist with developing the product marketing strategy, including marketing plans and content; · Collaborate with market experts and product specialists to develop go-to-market plans